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About

Zealandia Holding Company, Inc. (ZHC) is a value-added strategic investor formed to leverage the assets, business synergies, and professional teams of ZHC and its subsidiaries. Since its inception, ZHC has acquired or invested in 22 companies covering a wide range of resort properties, hotels, and multi-family real estate and related businesses. ZHC’s strong, 21-year history of operational excellence, brand development and sector expertise combine to further its mission to provide the necessary capital, core function management, and strategic leadership needed for sustained growth. With a focus on investing in Travel & Leisure related businesses as well as a variety of diverse businesses outside of the hospitality space, ZHC is uniquely positioned to provide the resources and relationships necessary to maximize the value of our companies.

Zealandia Holding Company, Inc. has made a commitment to not only give back, but to create a lasting change in the communities where our employees live and work by donating funds to local organizations that directly supply various help for all individuals. The Zealandia Charitable Fund was created in 2006 with the intent of providing permanent charitable resources for all the communities where our companies and employees are located. The primary focus of this flexible endowment fund is to promote education for our youth and eliminate poverty in our communities. The charitable fund has also been used to respond to extraordinary global events. To date, over $375,000.00 has been gifted to over 50 different organizations throughout all of the communities where our employees live and work.

The Zealandia Charitable Fund is managed by The Community Foundation of Western North Carolina, a nonprofit organization dedicated to promoting and expanding philanthropy.

Our Subsidiaries

Focusing on specific aspects of the vacation ownership industry.

LaTour Hotels and Resorts

LaTour Hotels & Resorts are experts in mixed use development involving Hotels and Resorts, Condominiums, Fractionals and Shared Ownership.

Brewtown Living

With over 250 years of combined industry experience, Brewtown Living was created to provide high-quality living opportunities to communities in unique locations. With that framework in mind, Brewtown Living acquires and develops multi-family house rentals, overseeing extensive renovations at each property to be able to offer a superior product. BTL fully embraces local communities and creates a one-of-a-kind living experience because we know that living is more than just where you live, it’s a lifestyle.

TSAChoice

With offices in Asheville, NC, and Greenville, SC, TSAChoice has over 60 skilled professionals to provide customers a single source for a full spectrum of voice, IT, audio/visual, security and cabling solutions.

RTX - Resort Travel & Xchange

Resort Travel & Xchange is the low-cost leader in timeshare exchange, offering flexible and affordable exchange options and a variety of benefits beyond exchange, with the choice of thousands of destinations worldwide.

East Coast Golf

East Golf Course Management, based in the Myrtle Beach, South Carolina area, is a specialized company that provides comprehensive management services for golf courses. They oversee all aspects of operations, including course maintenance, staffing, financial management, marketing, and customer service. Their goal is to enhance the overall performance and profitability of golf courses, ensuring high-quality experiences for both players and course owners.

Executive Team

Herbert "Butch" Patrick, Jr.

Chief Executive Officer, Co-Founder

Mr. Patrick brings more than 30 years of experience in the vacation ownership industry. As CEO, he is responsible for setting the company’s strategic vision and direction, driving the company’s culture, and leading the company’s executive team. He serves as chairman of the company’s board of directors.

Before joining Peppertree in 1996, Mr. Patrick was a partner in Painter, Patrick and Russell, P.A., a Certified Public Accounting firm that served as Peppertree’s outside auditor. For 19 years, he was responsible for all audits and reviews that included Peppertree Resorts and its many affiliates.

Mr. Patrick also served on the Asheville Art Museum Board of Trustees and the Western North Carolina Nature Center Board of Directors. He is a former member of the North Carolina Association of Certified Public Accounts and the American Institute of Certified Public Accounts. Mr. Patrick also served previously as director for the Asheville Chamber of Commerce.

He is a graduate of East Carolina University.

Scott Styron

President

As President of LaTour Hotels and Resorts, Mr. Styron works with the executive team to drive the strategic direction of the company, developing and maintaining a positive corporate culture and delivering maximum profitability for our shareholders. He works closely with VP of Operations and General Managers to ensure adherence to brand standards and corporate policy.

Prior to his current role, Mr. Styron served as Chief Operating Officer for Patton Hospitality Management as well as Vice President of Resort Operations and Director of U.S. Resort Operations for Festiva.

In 2009 Mr. Styron moved to Asheville, North Carolina, to develop the rental division of Festiva. That division has since grown to produce nearly $30 million in annual revenues.

Prior to joining Festiva, Mr. Styron served in several hotel management positions notably within Interstate Hotels and Resorts and Hilton Hotels where he earned two consecutive Pinnacle Awards of Excellence. He has nearly 30 years in the hospitality industry serving in almost every aspect of hotel and resort operations.

Mr. Styron received his bachelor’s degree in retailing from the University of South Carolina, is a Registered Resort Professional from the American Resort Development Association, and holds several industry certifications from the American Hotel and Lodging Association.

Elleveve Donahue

Chief Legal Officer and SVP

As Chief Legal Officer, Elleveve is responsible for formulating and implementing the overall legal and compliance philosophy and strategy of our organization. As a senior executive, she also acts as a strategic business partner by providing advice and oversight in numerous areas, including compliance, data collection and storage, human resources, litigation, and mergers and acquisitions.

Elleveve received her undergraduate degree in Psychology from The University of South Carolina. She then went on to receive her Juris Doctor degree from the Norman Adrian Wiggins School of Law.

Elleveve is a member of the Buncombe County Bar as well as the North Carolina State Bar and the Florida State Bar. She is also a member of the Association of Corporate Counsel (ACC) and the International Association of Privacy Professionals (IAPP).





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