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Zealandia Holding Company, Inc. (ZHC) is a value-added strategic investor formed to leverage the assets, business synergies, and professional teams of ZHC and its subsidiaries. Since its inception, ZHC has acquired or invested in 22 companies covering a wide range of resort properties, hotels, and multi-family real estate and related businesses. ZHC’s strong, 21-year history of operational excellence, brand development and sector expertise combine to further its mission to provide the necessary capital, core function management, and strategic leadership needed for sustained growth. With a focus on investing in Travel & Leisure related businesses as well as a variety of diverse businesses outside of the hospitality space, ZHC is uniquely positioned to provide the resources and relationships necessary to maximize the value of our companies.

Zealandia Holding Company, Inc. has made a commitment to not only give back, but to create a lasting change in the communities where our employees live and work by donating funds to local organizations that directly supply various help for all individuals. The Zealandia Charitable Fund was created in 2006 with the intent of providing permanent charitable resources for all the communities where our companies and employees are located. The primary focus of this flexible endowment fund is to promote education for our youth and eliminate poverty in our communities. The charitable fund has also been used to respond to extraordinary global events. To date, over $375,000.00 has been gifted to over 50 different organizations throughout all of the communities where our employees live and work.

The Zealandia Charitable Fund is managed by The Community Foundation of Western North Carolina, a nonprofit organization dedicated to promoting and expanding philanthropy.

Our Subsidiaries

Focusing on specific aspects of the vacation ownership industry.


Specializing in meeting the needs of Property Managers, Property Owner Associations and Home Owners Associations. CRM strives to meet all of your property needs with quality work performed in a timely manner and at a fair cost.


Festiva is one of the most successful privately held vacation ownership companies in the country, with a focus on providing diverse vacation opportunities to members of the Festiva Adventure Club. Through this innovative points based membership program, and a partnership with Resort Travel & Xchange, the Festiva Adventure Club allows its members to travel to countless destinations through the United States and abroad.

Festiva Real Estate Holdings

Festiva Real Estate Holdings is a commercial real estate asset management company with holdings throughout the United States. With an expertise in evaluating, planning and implementing redevelopment opportunities across a wide spectrum of land use opportunities, Festiva Real Estate Holdings has distinguished itself as a leader in the monetization of underutilized real property assets.

Festiva Sailing Vacations

Festiva Sailing Vacations operates a fleet of luxury sailing catamarans in the Caribbean and Greek isles. Let the experienced crew guide you to hidden beaches and coves in this bucket list adventure.

Latour Hotels and Resorts

LaTour Hotels & Resorts are experts in mixed use development involving Hotels and Resorts, Condominiums, Fractionals and Shared Ownership.

RTX - Resort Travel & Xchange

Resort Travel & Xchange is the low-cost leader in timeshare exchange, offering flexible and affordable exchange options and a variety of benefits beyond exchange, with the choice of thousands of destinations worldwide.


With offices in Asheville, NC, and Greenville, SC, TSAChoice has over 60 skilled professionals to provide customers a single source for a full spectrum of voice, IT, audio/visual, security and cabling solutions.

Zealandia Capital

Zealandia is a quality leader in the debt collection and loan servicing industry. Abiding by the mission statement of Listen, Connect, Collect, the company has built trust through accurate, reliable and customer-centric solutions.

Executive Team

Herbert "Butch" Patrick, Jr.

Chief Executive Officer, President & Co-Founder

Mr. Patrick brings more than 30 years of experience in the vacation ownership industry. As CEO, he is responsible for setting the company’s strategic vision and direction, driving the company’s culture, and leading the company’s executive team. He serves as chairman of the company’s board of directors.

Prior to co-founding Zealandia, he served as Chief Financial Officer of Peppertree, Treasurer of Equivest Finance, Inc. and was on the executive committees of both companies. In addition, Mr. Patrick acted as an advisor on key resort acquisitions for Equivest; was responsible for all aspects of the company’s accounting, finance, human resources, and legal departments; and monitored other related vacation ownership entities, including a dozen Homeowners’ Associations.

Before joining Peppertree in 1996, Mr. Patrick was a partner in Painter, Patrick and Russell, P.A., a Certified Public Accounting firm that served as Peppertree’s outside auditor. For 19 years, he was responsible for all audits and reviews that included Peppertree Resorts and its many affiliates.

Mr. Patrick is a Trustee with the American Resort Development Association (ARDA) as well as a member of their board of directors. He also serves on the Asheville Art Museum Board of Trustees and the Western North Carolina Nature Center Board of Directors. He is a former member of the North Carolina Association of Certified Public Accounts and the American Institute of Certified Public Accounts. Mr. Patrick also served previously as director for the Asheville Chamber of Commerce.

He is a graduate of East Carolina University.

Scott Styron


As President of LaTour Hotels and Resorts, Mr. Styron works with the executive team to drive the strategic direction of the company, developing and maintaining a positive corporate culture and delivering maximum profitability for our shareholders. He works closely with VP of Operations and General Managers to ensure adherence to brand standards and corporate policy.

Prior to his current role, Mr. Styron served as Chief Operating Officer for Patton Hospitality Management as well as Vice President of Resort Operations and Director of U.S. Resort Operations for Festiva.

In 2009 Mr. Styron moved to Asheville, North Carolina, to develop the rental division of Festiva. That division has since grown to produce nearly $30 million in annual revenues.

Prior to joining Festiva, Mr. Styron served in several hotel management positions notably within Interstate Hotels and Resorts and Hilton Hotels where he earned two consecutive Pinnacle Awards of Excellence. He has nearly 30 years in the hospitality industry serving in almost every aspect of hotel and resort operations.

Mr. Styron received his bachelor’s degree in retailing from the University of South Carolina, is a Registered Resort Professional from the American Resort Development Association, and holds several industry certifications from the American Hotel and Lodging Association.

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